The Battle for Attention

As part of the Almaty Series Festival, leading representatives of Kazakhstan’s and the region’s OTT services will come together.

The festival will host a public talk featuring the leaders of the country’s major streaming platforms. Today, OTT services are engaged in fierce competition for viewers’ attention, seeking to retain their audiences and attract new subscribers by producing original content. In a rapidly expanding market, strategies of adaptation, promotion, and localisation are becoming increasingly crucial.

Public talk speakers:

Dauren Dzhusipov, Managing Director for Development, JSC «Almatel Kazakhstan», Alma Plus OTT service

Nurlan Chukubaev, Regional Director for Central Asia, MEGOGO

Anara Akhmetova, CEO, “ALACAST” LLP

Diyas Dosmukhanbet, CEO, Unico Play

Timur Bairov, CEO, Freedom Media

Elena Brodskaya, Head of Global Content and Franchises, Fantech (Yandex)

Public talk moderator: Anuar Kenzhibaev