«Qazaq Aruy - 2025» Beauty Contest

«Qazaq Aruy» is more than just a beauty contest.
It is a cultural platform where national values meet modern trends - a space that shapes the image of the 21st-century Kazakh woman: educated, deeply respectful of her heritage, and confident about the future.

Since its inception in 2011, Qazaq Aruy has become a symbol of grace, intellect, and progress. For over fifteen years, it has inspired the younger generation, promoted the Kazakh language and traditions, nurtured patriotism, and showcased the elegance of Kazakh culture to the world.

The visionary behind the project is Bayan Alaguzova, who transformed a simple idea into a national symbol and gave the competition a distinctive voice recognised across Kazakhstan.